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7 steps to creating a service-based business marketing plan.

There are many moving parts to opening and running a service-based business. But if you want your business to be successful, you need solid marketing. In 

 These seven steps will help you develop a sea service-based business marketing plan to increase sales and drive traffic.

Define your target customer


As the first step in creating a service-based business marketing plan, you must define your target customer. 

Whom are you trying to reach? 

An effective marketing campaign will not be accessible without a clear target audience. Once you know your target customer, you can develop a plan to reach them effectively. One way to define your target customer is to consider what type of person would most likely enjoy your food and dining experience.

Research your competition


You’ll need to research your competition to create an effective marketing plan for your service-based business. If you understand what they’re doing well and how they’re falling short, you can position your service-based business to attract new customers. Once you’ve done your research, the next step is setting some marketing campaign goals.

Set marketing goals and objectives


You must set goals and objectives to create a home service marketing plan. This will help you determine what marketing activities need to be undertaken to achieve your desired results. Some potential goals for a service-based business could be:

  • Increasing brand awareness,
  • driving traffic to the website, 
  • Or increasing sales. 

Once you have determined your goals, you can start to develop a plan of action. An excellent way to approach this is by looking at the 4Ps of marketing – product, place, price, and promotion. Each one of these elements needs to be considered when planning your marketing strategy.

Create a budget


If you’re looking to create a service-based business marketing plan that works on a budget, there are a few steps you can take. 

  1. First, assess your goals and target audience. Whom are you trying to reach with your marketing? What message do you want to send? Once you have a clear understanding of your goals, you can start to put together a budget that will work for your business.
  2. Next, consider what kind of marketing channels will be most effective for reaching your target audience.


Develop a service-based marketing promotion calendar


Professional service-based owners need to be savvy about marketing their businesses to succeed. A big part of marketing is promoting, and one of the best ways to do that is by creating a promotion calendar. Here are two steps to creating an effective home service promotion calendar:

  • Decide what promotions you’re going to offer. 

Your home service business will benefit from various promotions, so you should determine which ones work best.

  • Set a budget for each promotion.

When you are running a business, your top priority is to get more services sold by driving traffic to your location. You can’t expect sales from your social media or marketing campaigns if you don’t have enough budget to execute them. It is crucial to set a budget for each of your campaigns so you know how much you can afford and how much you can pull in.

Create A Unique Selling Proposition


A unique selling proposition is vital when marketing your home service and is key to getting potential customers to do business with you. All sellers in the market have to have something that sets them apart from their competitors. This is what makes them more attractive to potential customers. It is essential to understand what a USP is, how it can develop, and how we can use it to benefit the business.


Measure results and adjust as needed

After you create your service-based marketing plan, measuring the results and seeing how they compare to your goals is essential. If you do not see the desired results, make adjustments to your plan.



If you follow all the seven steps above, you can create a service-based business marketing plan to generate a steady stream of customers ready to do business with you.


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